PINK HOUSE IMPORTS
Pink House Imports increases their online annual sales by over $1,000,000
WHO IS PINK HOUSE IMPORTS?
Pink House Imports is a specialty jewelry wholesaler servicing the gift and apparel industry. Owner Lisa Garton opened the company in 2005 marketing primarily through catalogs and trade shows. The company’s first online foray was a rudimentary and static PDF document that allowed customers to see the product lines.
When the company decided to launch a more interactive site, they were provided with a recommendation from a friend for a web designer. The designer met their needs in the short term, building them a more interactive site that allowed them to quickly increase sales.
Unfortunately, the cost of the experience was exorbitant, and the experience left them handicapped and unable to meet the needs of their clients in this rapidly changing industry. Unable to make even the smallest change without the designer’s direct assistance – which came at a high price – the maintenance costs for updating products online skyrocketed. The site quickly became dated and sales plummeted. Lisa knew she had to find someone who could understand her unique needs as a B2B operator, and turned to her hosting company for recommendations.
%
... INCREASE in on-line revenues
%
... REDUCTION in maintenance costs
“Merchant Corner has helped us to experience the success we knew our company capable of accomplishing, providing a streamlined ordering system and a responsive, interactive site that we can manage ourselves.”
PINK HOUSE IMPORTS LIKES MERCHANT CORNER
“Because we are a B2B company, we require a radically different approach to cater to our very specific needs. We consider ourselves “tweakoholics” who are constantly working to improve our site with small changes that provide our customers with a better experience.
Merchant Corner not only listened to us when we helped them understand how our customers buy but truly became a part of our team, as invested in our success as we are.
Owning a web business is like owning a home – you need to keep making updates and improvements in order to keep your customers coming back. Merchant Corner understands this and they are always responsive to our needs without gouging us for services we don’t need.
Merchant Corner has helped us to experience the success we knew our company capable of accomplishing, providing a streamlined ordering system and a responsive, interactive site that we can manage ourselves.”
Lisa Garton
CEO, Pink House Imports
SOLUTIONS IMPLEMENTED
The ability to update and maintain products in-house
One of the most important goals for Pink House Imports was to keep costs low for their customers. The previous designer’s cost for updating a single item was close to $25 – ridiculous for an item that only sold (wholesale) between $3 and $9. Merchant Corner, rather than try to sell them services they didn’t need, provided Lisa and her staff with a self managed solution and training so that they could perform the work themselves, arming them with knowledge that allows them to update their large number of SKUs without incurring additional cost.
Functional design assessment and implementation
Merchant Corner assisted Pink House Imports with a functional system that allowed their customers to log in and clearly see the products that were available.
Creation of a better, clearer, and more manageable site that offered the company the ability to increase the size and quality of the images of their products.
There is nothing more crucial to the success of an online jewelry wholesaler than having enough space to show high quality, clear pictures of the merchandise. Merchant Corner worked with the company to re-design the site in such a way that they have been able to increase the image size by nearly 50%.
%
... INCREASE in on-line revenues
%
... REDUCTION in maintenance costs
MASSIVE RESULTS
Since nearly 30% of the company’s products change every quarter, keeping maintenance costs low was crucial. Because Merchant Corner provided Pink House Imports with a solution that allowed them to completely self-manage the site, their maintenance costs dropped more than 90% – from more than $25 per SKU to less than $1.00.
Responding to the company’s needs for superior visual presentation, Merchant Corner’s work on the design of the site has resulted in Pink House Imports being considered one of the most well designed sites in the industry. This has resulted in more than just positive feedback; Merchant Corner has helped the company increase their online sales by more than $1 000 000.00 annually.